Xiaomi is releasing its debut electric car, the SU7, priced lower than Tesla's Model 3, at 30,408 USD. Xiaomi claims the SU7 outperforms the Model 3 in most aspects. Despite selling at a loss, Xiaomi hopes its SU7 will compete with the Model 3 and expand its ecosystem of connected devices.
Xiaomi, a smartphone giant, is entering the premium electric car market. They aim to leverage their vast user base and well-connected ecosystem to deliver a seamless user experience by linking electric cars to their smartphones and home devices. Xiaomi's unique approach, coupled with their proven success in premium smartphones, positions them well despite competition.