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Insomnia Cookies: From Midnight Cravings to a $200 Million Empire

College student Seth Berkowitz started a cookie delivery business late at night, using only $150. Insomnia Cookies took off, expanding into cities and being acquired by Krispy Kreme Doughnuts. With over 260 stores and growing revenue, Insomnia Cookies is now a global brand known for its warm, satisfying snacks available even in the wee hours.