Justin Gold created unique and delicious nut butters, gaining popularity through local sales and promotions. He revolutionized the industry with the invention of the nut butter squeeze pack, creating a convenient and portable plant-based protein source. Justin's, his company, grew significantly and was later acquired by Hormel, while remaining headquartered in Boulder to preserve its culture. Justin's story highlights the importance of innovation, local support, and the transformative power of a supportive entrepreneurial environment.
