HomeFinance NewsEconomyBurger Bonanza Backlash: McDonald's and Brands in Hot Water as Hungry Masses...

Burger Bonanza Backlash: McDonald’s and Brands in Hot Water as Hungry Masses Revolt


McDonald’s and other big brands warn that low-income consumers are starting to crack


Inflation remains a persistent issue for consumers in the United States, as reported by executives from various leading corporations.

The rising cost of living is impacting consumers’ purchasing habits, with many tightening their budgets in response to elevated prices.

This inflationary pressure is reflected in lower consumer confidence and a shift towards prioritization of spending.

While the pace of price increases has slowed following the Federal Reserve’s interest rate hikes, consumers continue to feel the squeeze as prices remain elevated.

Companies such as McDonald’s are witnessing a decrease in same-store sales growth due to consumers’ sensitivity to higher prices.

The cumulative impact of inflation on food, energy, and housing expenses has outpaced wage growth, putting a strain on household budgets.

At 3M, a key player in consumer products, executives are observing a decline in discretionary spending as consumers become more selective in their purchases.

Newell Brands, known for household brands like Coleman and Rubbermaid, predicts a decline in revenue due to consumers carefully managing their expenses.

However, not all consumer-driven companies are experiencing these challenges.

Colgate-Palmolive reports a return to volume growth as inflation has stabilized, while Coca-Cola notes a continued emphasis on value among consumers.

Despite the economic headwinds, the overall health of the American consumer remains positive across various income levels.

Overall, inflation continues to play a significant role in the lives of consumers and businesses alike, prompting concerns about the economic outlook.

Companies are adapting their strategies to address consumer sensitivity to price increases, while policymakers work to mitigate inflationary pressures.

  • Overall sentiment: negative
  • Positive

    “Worker pay has continued rising, as evidenced by first-quarter employment cost statistics released Tuesday.”

    “But so, too, have the prices paid by the typical consumer, biting into the extra income from those higher wages.”

    “The consumer price index — a broad basket of goods and services — rose at an annual rate of 3.5% in March compared with the same month a year ago.”

    “That’s far below the 40-year high of 9.1% seen in mid-2022 but remains above the 2% goal set by the Fed, whose officials have pointed to stubborn inflation as the reason for keeping interest rates higher.”

    “Colgate-Palmolive CEO Noel Wallace said on April 26 that volume growth has largely returned as “inflation became more benign and as pricing started to stabilize.””

    “At Coca-Cola, management has seen a greater emphasis on value, saying the purchasing power of lower-income consumers has taken a hit.”


    “Inflation has dominated corporate America’s discourse over the past three years following the pandemic-induced easing of monetary policy and trillions of dollars in Covid relief.”

    “Though the pace of price growth has cooled since the Federal Reserve began raising interest rates in early 2022, consumers are still feeling the squeeze — and often tightening purse strings — as costs continue climbing.”

    “Sticky inflation has created a dark cloud over how everyday Americans perceive the health of the economy.”

    “Consumer confidence in April hit its lowest level since mid-2022 as high prices remained top of mind, according to data released Tuesday by the Conference Board.”

    “And that tenacious 3.5% annual growth is souring economic sentiment: Even after a period of runaway inflation, prices don’t actually fall.”

    “That’s a problem for McDonald’s and a host of other firms serving customers who are feeling sticker shock.”

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