Apple is set to release its financial results for the second quarter of its fiscal year on Thursday, and analysts will be closely monitoring several key metrics.

First and foremost, iPhone sales will be a major focus.

While estimates predict a relatively flat performance, investors will be looking for signs of growth in specific regions, such as Europe and the US, and a possible recovery in China.

Additionally, the mix shift toward higher-priced iPhone models, particularly the Pro and Pro Max variants, will be another aspect to watch.

Another area of interest is Apple’s services business, which has steadily grown in recent years.

Analysts will be examining the growth rate of services revenue as well as any commentary on the cyclicality of this segment.

In terms of Apple’s strategy in the field of artificial intelligence (AI), analysts do not expect much information to be revealed during this earnings call.

However, expectations are high for Apple’s Worldwide Developers Event (WWDC), where more insights into their AI strategy are likely to be shared.

Meanwhile, Amazon’s earnings report, also expected this week, will draw attention to the growth of its Amazon Web Services (AWS) cloud computing platform.

Analysts will be analyzing AWS growth rates, guidance, and capital expenditures, particularly in light of recent strong Azure growth at Microsoft.

Additionally, speculation has been swirling about the possibility of Amazon initiating a dividend, similar to Alphabet’s recent announcement.

Investors would likely welcome such a move, although it is difficult to predict whether it will occur this quarter.

Overall, both Apple and Amazon’s earnings reports are expected to provide valuable insights into the performance of two major tech giants and shed light on key trends within their respective industries.

Monitor iPhone Sales Outlook and Pricing

Investors will scrutinize iPhone sales, specifically the growth potential in key markets and the impact of higher-priced Pro models.

Examine Growth of Apple’s Services Business

The steady expansion of Apple’s services segment will be under the spotlight, with analysts assessing its resilience and potential cyclicality.

Anticipate Insights from Apple’s AI Strategy

While limited disclosures are expected during the earnings call, analysts will anticipate further updates on Apple’s AI initiatives at the upcoming WWDC event.