In the world of photo and video editing, most apps were practical tools with a sterile aesthetic.

Enter Tezza, a bold, feminine, and fun app created by Tessa Barton and Cole Herman.

Starting as a passion project, Tezza exploded in popularity.

Its unique style resonated with creatives, capturing the essence of storytelling through visuals.

From humble beginnings in a tiny apartment, Barton’s design skills and Herman’s programming prowess combined to create a user-friendly masterpiece.

As the app evolved, so did its offerings.

Tezza’s famous collage kits, Lightroom presets, and full-featured video editor catered to the diverse needs of photographers and videographers.

The app’s organic growth was propelled by enthusiastic users who shared their creations and sang its praises.

However, working as a couple and bootstrapping their business had its challenges.

Overcoming self-doubt and embracing external support were crucial steps in their journey.

The constant pursuit of inspiration and the willingness to iterate quickly based on feedback have guided Tezza’s success.

Today, Tezza stands as a thriving company with two subscription tiers and a thriving community.

Its founders, despite their initial imposter syndrome, are immensely grateful for the opportunity to work on their passion while connecting with a vibrant creative community.

Passion-driven projects can lead to successful ventures

Tezza’s journey from a passion project to a successful business demonstrates that pursuing what you love can lead to unexpected outcomes.

Collaboration between diverse skillsets can create innovative products

Barton’s design skills and Herman’s programming prowess combined to create Tezza, a user-friendly app that met the needs of creatives.

embracing external support and adapting based on feedback are keys to growth

Tezza’s founders realized the importance of seeking external support and listening to feedback, leading to improvements and the expansion of the app’s offerings.