- ORIGINAL NEWS
Beyoncé bounce: Western boot sales jump more than 20% week over week since ‘Cowboy Carter’ launch
- SUMMARY
Beyoncé’s recent album, “Cowboy Carter,” has spurred a surge in sales of Western-style items, particularly cowboy boots.
The iconic boots saw a 20% spike in the week following the album’s release, according to Circana.
This resurgence is not limited to cowboy boots; other Western-inspired clothing, such as denim, has also benefited.
Beyoncé’s album features a song titled “Levi’s Jeans,” which has been credited with boosting denim sales.
Fashion designers, including Louis Vuitton, have embraced the Western trend, showcasing cowboy hats and bolo ties on their runways.
Even Taylor Swift’s Eras Tour has seen attendees adopting this aesthetic.
Analysts are optimistic about the impact of the Western trend on retail sales.
Boot Barn has upgraded its rating to buy, citing the potential for increased demand from women shoppers.
The upcoming rodeo and music festival seasons are expected to further fuel this trend.
Denim makers like Levi Strauss are also anticipating a boost, with CEO Michelle Gass noting that denim is “having a moment” and that the Western style is “really trending.”
However, industry suppliers have not been immune to the recent market decline, with Levi Strauss and Kontoor Brands (parent company of Wrangler) experiencing stock declines in April.
- NEWS SENTIMENT CHECK
- Overall sentiment:
positive
Positive
“Western-style boot sales climbed more than 20% the week after Beyoncé’s “Cowboy Carter” was released late last month, Circana reported.”
“Western boots have a new protector in Beyoncé.”
“The country fashion staple’s sales surged more than 20% in the week after the music superstar released her “Cowboy Carter” album”
Negative