- SUMMARY
David Brusser, starting with zero coding experience, used a no-code platform to create Formula Bot (now called For Real Bot), an AI tool that helps users work smarter with data and spreadsheets.
Through YouTube tutorials and user feedback, he expanded its functionality to include formula generation, data analysis, and even partnership with Microsoft.
Despite initial competition, Brusser differentiated Formula Bot by emphasizing convenience and customization within Excel.
He capitalizes on this by leveraging AI’s inability to perform certain actions within spreadsheets, ensuring his solution remains unique.
To attract users, Brusser posted his app on Reddit and other forums, leading to viral growth.
However, the cost of Open AI’s API and lack of monetization initially threatened his progress.
Through creativity and determination, he pursued sponsorships, ad revenue, and later introduced paid subscriptions to generate income.
Facing potential competition from ChatGPT and Microsoft’s integration of AI into their suite, Brusser recognized the need to evolve.
He expanded the tool’s capabilities, focusing on unique features and customization.
He also realized that true differentiation lies in building something that cannot be replicated by either ChatGPT or Microsoft, setting his sights on a product that combines both convenience and advanced functionality.
- Key Takeaways
Embrace no-code platforms to innovate and leverage AI
David Brusser used a no-code platform to create Formula Bot, showcasing the accessibility and versatility of these platforms for AI implementation.
Emphasize uniqueness and differentiation in a competitive market
Brusser differentiated Formula Bot by focusing on convenience and customization, leveraging AI’s limitations within spreadsheets to ensure the solution’s uniqueness.
Embrace virality and explore revenue streams for sustainability
Brusser achieved viral growth through strategic posting on platforms like Reddit, and he pursued sponsorships, ad revenue, and paid subscriptions to ensure the financial viability of his venture.